I am supposed to branch off into other topics yet I have not found time and motivation to write those articles yet. I am still bookmarking web content and search articles that explain the critical value in creating content for a small site and I feel an obligation to continue to post these links with some comments.
I preach about anybody being able to compete with anyone on the Internet. You just need some hard work, something that people need and time (and perhaps some luck or the right group of people to spread the word about you). Many people don’t believe that though. They can’t see how they can compete, how they can stand out and be noticed and how they will make more than they spend?
Last post I struggled through the most difficult part of my metaphor — a building of website software. Now I come to the most important and often overlooked part of creating a website — the content or your product. A physical business is filled with what is being sold, whether products or a place for services. This is what the people come for. The quality, price and service all affect customer satisfaction. On the web, this is only half the story.
I wanted to make a quick post to make my clients aware of a change to the Google Webmaster Tools. The addition of a content analysis section and sitemap details page will not show much information if everything is OK, but will be valuable if you are experiencing any issues with your site.
I also wanted to highlight a summary of Richard Rosenblatt’s keynote from a recent WebmasterWorld conference in a recent Yahoo! Search Blog post.
… most content online today is about sports, politics, news, and other common topics, leaving long tail topics underserved. He emphasized that there is significant demand for quality content in the long tail and therefore an unaddressed opportunity to create content and capitalize on the monetization opportunities.
Dealing with many small non-profit and individuals, this viewpoint cannot be emphasized enough. The fact is information (or content) is what is in demand on the Internet. People search for information. Providing that information provides the opportunity to spin contacts off into your primary business or focus, whether that be goods or services. Check out the book The Long Tail by Chris Anderson for more information on how the Internet helps the niche topic reach its market.