Web logs describe the traffic patterns and visitor levels of your site. As you can imagine this information is very valuable to understanding what is working on a website and what is not. Web logs can be misunderstood, or worse ignored, because of a lack of education and knowledge. Understanding web log terms and how to analyze traffic numbers will help site owners make sound decisions about their website.
Website ownership is a mystery to most individuals. A website is just a Word document on the Internet, isn’t it? Can’t I just update and manage it the same way I save one on my computer? While a website seems like a simple thing to manage, it does consist of a number of components which require attention and know-how. Understanding these components properly will allow anyone to know what they need to do to start and manage a site and what people are talking about when dealing with others.
The main components of a web site are analogous to a physical business. There are slight differences between the physical and virtual worlds, but making these associations can help you remember these areas to manage for your website. More detailed articles on each of these areas will be posted in the future and linked here. I list these in the order they would be performed in setting up a typical website.