Web page links are the main method of navigation, both on a site and across the Internet, and as such need to be findable and reveal some context around the destination.
I have been busy at work recently so I do not have my next post in my series on the components of a website ready. I will get the next post in that series up in the next couple weeks. In the meantime, there were some very valuable posts from Google and Microsoft this past week that provide reinforcement of many of the concepts I write about and get asked about frequently.
Google’s Webmaster Central blog has produced a number of good basic instructional videos on topics such as discoverability, accessibility and ranking as well as Webmaster Central and other tools in this post. These videos provide very short, easy to understand explanations of these topics and related information. The Live Search Webmaster Center Blog also has posts on Webmaster Guidelines and Unraveling URLs and Demystifying Domains with information from presentations from the SMX East 2008 conference.
When you are just getting started with a website, I find these short, simple explanations right from the search engines helps reinforce an understanding of why administrators recommend certain methods. This helps create the right expectations from new site owners as to how they will be discovered and ranked by the search engines.
Confused about XML (nee Google) Sitemaps, their purpose and the difference between the XML version and the sitemap page found on many sites? Then you should checkout the Sitemap FAQ on Google’s Webmaster Central Blog.
Matt Cutts has culled together a number of interviews from PubCon. Matt gives some advice and examples in 3 steps to building up a site, with WordPress named as a platform that is performing SEO right out of the box. Matt expands on this and more in Matt’s tips to small business owners (approx. 10 min) in which he answers a number of small business perspective questions from Reachd TV. Once again Matt provides testimonial that the tools are there for the small guy to compete on the Internet. Matt is always full of such enthusiasm it rubs off on me in the desire to help make the web an even playing field for the big and small alike.
I have been advocating WordPress as a starter platform for those with limited time, expertise and money for about three years now. WordPress’ usability, flexibility and expandability make it a great platform to learn and make mistakes on. Once growth or other factors warrant, you can move to a more custom platform. It is nice to see somebody like Matt validate those thoughts.
It was also nice to stumble upon reachd.com out of Vancouver, who offer SEO and AdWord bootcamps, as well as SEO information and discussion on their blog. I offer less formal knowledge transfer as part of my services for the less established business owner who may not be able to commit funds for a formal workshop. If you have questions about anything in these videos, I can help. I also provide custom training as part of site implementations, from how to use your new site to best practice techniques for your visitors and search engines.