Do I Really Want to Blog?

Mention the word “blog” to people when explaining how they can utilize the Internet for their organization and you will often be greeted with immediate resistance.  “Why would I want to do that?”, “I’m not that type of person.”, “What does that have to do with my business?” are common responses.  Many people’s exposure to blogs has come through the media’s coverage of them with their explosion earlier this decade.  Knowledge of blogs from a television news report on political blogging in 2004 does not cover the usefulness of blogging in 2009.

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