Purpose and the Pay off

This is a quick post since I have not been posting regularly recently. I have been dedicating my time to changes and special items for the site I expect to start rolling our shortly.

Thinking about how satisfied I am with feddy.ca, the traffic it gets, and what I do here, I came across a couple posts that speak to my purpose and what I expect as a pay off. James Bennett summed up my philosophy almost perfectly in his post Advertising and me. For this site, I have no dreams of building my visitor numbers so I can unleash advertising and retire. In a sense the site is an advertisement for my services, but even that is not a focus. The upcoming changes will show more of the giving back to the community that I wish for the site. I hope it can serve as an open resource for those searching for the information I write about. I know I have been frustrated many times in the past 15 years looking for information on IT topics that was of good quality. Many times there is plenty of information, but the quality was dubious. When I learn something, I want to be shown the standard and correct way, not a way that “just works” but uses bad practises. Other times, the information cannot be found. In an effort to restrict the number of experts in a field, information is not shared as freely. Other topics, increasingly true of Microsoft technologies, have become so dense, that it is very difficult to dedicate the time needed along with the money to become competent on that topic. That is why I have turned toward open source technologies, which foster much more open exchange of ideas and information. I try to provide on this blog information on how simple, small sites can compete on today’s Internet with open technologies.

Then what is the pay off I am looking for from this site? Helping a few people is just as rewarding to me now as helping thousands if my visitor numbers were to grow. I am looking to keep improving, and maybe teach someone who will start a great site based on some of the information they found here or help dozens of fringe sites provide quality and dynamic sites to their visitors. If I ever get to move to be a full-time self-employed professional administrating and creating web sites, I will have realized my dream. Until then I will keep re-iterating my message to small site owners — you too can grow your site by sharing information, the most sought out product on the web. A recent post by Matt Cutts, though dug from the archives and over 2 years old, provides a list of “ways to get high-quality links without emailing, paying, or even paying attention to search engines” that is more relevant today. Again, the advice to become a resource and provide valuable information is listed. Get started and don’t think in terms of success or failure by your visitor stats. As you build your archive of quality information, word of mouth and the Internet will help you get noticed.