A while back, I spoke of the importance of using a feed reader as part of a regular routine for non-web industry folks for them to gain a better understanding of how web publishing is changing. In that article I advocated using free on-line readers to get started. Well, today, if you have started with an on-line service or not, you have more options available. As stated in this announcement, NewsGator has released their popular RSS reader applications for the Mac and Windows for free with their latest updates. Now you have no excuse. If you haven’t yet, head over to the NetNewsWire (Mac) or FeedDemon (Windows) sites for the free download. It will change the way you read the web.