Your Product: The Content

Last post I struggled through the most difficult part of my metaphor — a building of website software.  Now I come to the most important and often overlooked part of creating a website — the content or your product.  A physical business is filled with what is being sold, whether products or a place for services.  This is what the people come for.  The quality, price and service all affect customer satisfaction.  On the web, this is only half the story.

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