feddy.ca Resource Library
The feddy.ca Resource Library will link to the highest quality articles, sites and information on the web explaining everything from domain registration and web host basics to converting visitors and reviewing your copy (content).
I have organized the library in a topical fashion and then by the questions the resource may answer. I think this will be useful for those looking for a specific answer or just browsing. The library will be added to over time, with new resources for old topics and new topics, so check back frequently or subscribe to the feddy.ca feed, where we will note updates to the library.
Site Administration and Management
Moving a site to a new domain » Best practices when moving a site to a new domain, such as when a company name changes.
Moving a site to a new host (changing IP address) » Along with some other tips, this post has a nice five step process for moving a site to a new IP address.
Newsletters and Mailouts
Harnessing Mailouts – A Complete How-To Guide to Email Marketing for Freelancers » While aimed at freelancers, much of it is applicable to any business.
Converting the Converted, or How to Increase your Newsletter Signup Rate » A quick point about how location can effectively increase your signup rate.
The Seven Deadly Sins of Email Marketing Management » Critical points to understand about email marketing to avoid becoming a spammer and annoying your customers.
Ensuring your HTML emails look great and get delivered » Points on designing HTML email for designers and guidelines on maintaining a good sender reputation so your emails are seen.
Content and Search Engines
Building Your Audience » Understanding the importance of content, links and search engines.
Does Your Copy Hold Up To A Quick Glance? » Tips on improving your copy to attract and retain readers.
Using ALT attributes smartly » Quick video lesson on why alt attributes are important to search engines, from the horse’s mouth.
Web Copy and Grammatical Standards
Click here and other meaningless link phrases
Elements of Typographic Style Applied to the Web » Short tips on small web typography topics, with new topics added regularly. Understanding these rules and applying them can help your website look more professional.
Syndication, Feeds, RSS and Atom
Explaining RSS Feeds the Oprah Way
