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Merlin Mann provides a definition of a what makes a good blog that, for me, describes the power and potential of blogs as well.  As for what is out there in terms of blogs, there probably is the 80/20 rule in effect.  80% of the blogs are not well done and not worth reading.  Inside of the 20% of good blogs, you are likely to find some gems on topics you are interested in.  If you can’t find anything on a particular topic, that is a hint there may be an opportunity there.

Exchanging real ideas and building relationships results in long term growth, careers even.  If you want the get rich quick scheme you can be like 80% of the people out there, throwing whatever they can at the Internet, hoping something will stick.  Rather than trying a million stupid ideas, hoping one will be the next pet rock, more can be made by focusing on something you enjoy and writing about it.

Not that type of person?  Don’t have any original ideas or anything to say?  No one said it was for everyone.

I preach about anybody being able to compete with anyone on the Internet.  You just need some hard work, something that people need and time (and perhaps some luck or the right group of people to spread the word about you).  Many people don’t believe that though.  They can’t see how they can compete, how they can stand out and be noticed and how they will make more than they spend?

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Mention the word “blog” to people when explaining how they can utilize the Internet for their organization and you will often be greeted with immediate resistance.  “Why would I want to do that?”, “I’m not that type of person.”, “What does that have to do with my business?” are common responses.  Many people’s exposure to blogs has come through the media’s coverage of them with their explosion earlier this decade.  Knowledge of blogs from a television news report on political blogging in 2004 does not cover the usefulness of blogging in 2009.

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Web logs describe the traffic patterns and visitor levels of your site.  As you can imagine this information is very valuable to understanding what is working on a website and what is not.  Web logs can be misunderstood, or worse ignored, because of a lack of education and knowledge. Understanding web log terms and how to analyze traffic numbers will help site owners make sound decisions about their website.

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A quick review of the Google Search Engine Optimizer Start Guide shows it to be a valuable starter resource to the basics of search engines and page and site optimization for not just search engines but people as well.  I like that it talks about a topic, like unique, accurate page titles, and gives good practice suggestions as well as what to avoid.  It all matches with the common webmaster guidelines in a simple format that is not overly technical.  An excellent resource I will be recommending all clients and people with websites read.